Chang'an Peugeot Citroen officially announced its

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Chang'an Peugeot Citroen officially announced its dissolution

the spokesman of French automobile manufacturer trademark to Citroen Group (PSA) officially announced a few days ago that the company will plan to sell Chang'an Peugeot Citroen Automobile Co., Ltd., a joint venture with Chang'an Automobile (Chang'an French automobile manufacturer trademark to Citroen Group (PSA) officially announced a few days ago that the company will plan to sell 50% of the shares of Chang'an Peugeot Citroen Automobile Co., Ltd. (Chang'an PSA), a joint venture with Chang'an automobile

wang Chao, director of corporate communications of PSA group in China and Southeast Asia, confirmed the news. He responded that PSA group, the shareholders of Chang'an PSA, and Chongqing Chang'an Automobile Co., Ltd., which has made clear the declining mechanism of subsidies, plan to sell their shares in Chang'an PSA to a third party, and plan to have the third party take over the Shenzhen plant

Wang Chao expressed the hope that all employees of Chang'an PSA can continue to serve the company after taking over the company through curve traversal and reproduction experiment and graphics processing function in the future, and will choose the right time to disclose the new strategy of DS brand development in China. After the change of Chang'an PSA share structure, DS brand plans to continue to produce DS cars in Shenzhen factory

it was previously exposed that Baoneng would fully acquire Chang'an, and safety PSA must be paid attention to, but the news was not confirmed by Chang'an Automobile and PSA

it is worth noting that Chang'an sold 50% of the equity of the joint venture at a listing price of 1.63 billion yuan. As one of the partners of Chang'an PSA, Chang'an Automobile disclosed the relevant information about the sale of 50% shares of Chang'an Peugeot Citroen Automobile Co., Ltd. in Chongqing United equity exchange on October 28. Today, Chang'an Automobile officially submitted its listing and transfer application, with a listing price of 1.63 billion yuan and a listing expiration date of December 26

according to public information, on November 16, 2011, Chang'an Automobile and Peugeot Citroen Group invested a total of 7.6 billion yuan to establish Chang'an Peugeot Citroen Automobile Co., Ltd. (Chang'an PSA), with each party holding 50% of the shares of the joint venture. Chang'an PSA has a factory with an annual output of 200000 complete vehicles in Shenzhen, which mainly produces and sells high-end DS brand models under PSA group. At present, it has DS5, DS6, ds7 and other products

however, the development of Chang'an PSA in China is not smooth. Due to product positioning, pricing, brand and other reasons, the sales volume continues to be depressed and the operation continues to suffer losses

the data shows that the DS brand sold by Chang'an PSA reached the peak of 27000 vehicles in 2014 and 2015. I thought DS could make great progress, but I didn't expect that the sales volume of DS began to decline sharply in 2016, with a cumulative sales volume of only 16000 vehicles. In 2017 and 2018, the sales volume was 6088 vehicles and 5478 vehicles respectively, and the situation turned sharply downward

in 2019, the automotive industry has changed, and the sales volume of DS brand has also hit a new low. In 2019, the cumulative sales volume of DS in China was 2030, of which the sales volume in October was only 10, which was on the verge of delisting

the continuous decline of DS brand sales has led to the long-term loss of Chang'an PSA. Chang'an PSA lost 870million yuan in 2018 and 200million yuan in the first three quarters of 2019. At present, the cumulative loss of Chang'an PSA has reached 2.455 billion yuan

looking at the development of DS brand, it is inevitable that it is a little regrettable. DS brand takes design, process or materials as its selling point. Its market positioning is relatively special, but it continues to not be recognized by the market. The main reason is brand and product problems. The prices of DS3, DS4 and DS5 models are on the high side, among which the price of imported DS5 is close to 300000 yuan, which is a strong competitive product at the same level. In addition, the design style is too radical and alternative is also an important reason why consumers do not buy it

it is worth mentioning that before Chang'an Automobile and PSA group announced their withdrawal from the joint venture, Fiat Chrysler (FCA) and Peugeot Citroen Group (PSA) officially announced their merger. The two sides will each hold 50% equity in the merged company. After the merger, the market value of the company is about $49billion, making it the fourth largest automaker in the world. The merger of PSA and FCA will also have an impact on the future development of DS brand, especially the strategy of Asian market

of course, facing the continuous decline of DS sales, PSA group will not let go. In the past year, DS has also accelerated its development in electrification. At the Shanghai auto show, DS showed four new electric vehicles; At the Chengdu auto show, DS said it would launch six models in China in 2024. According to the DS plan, DS brand takes new energy as the future strategic development direction, and new vehicles in the next few years will be provided with new energy versions, including pure electric vehicles or plug-in hybrid vehicles. After 2025, DS models will be all new energy, and the proportion of new energy vehicles will reach 100%

the market originally thought that DS brand would bring domestic DS9 models at the Guangzhou auto show, but unfortunately DS did not participate

the development of DS brand in China is bumpy and tortuous. Perhaps many people expect the dissolution of Chang'an PSA and the current situation of DS brand. PSA group said that after selling all the shares of Chang'an PSA, DS brand will continue to stay in China and develop vigorously, and will not withdraw from the Chinese market

Copyright © 2011 JIN SHI