Challenges and opportunities of the hottest printi

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Challenges and opportunities in the era of meager profits in the printing and publishing industry

I. opportunities faced by China's printing industry

at the beginning of the new millennium, the whole printing and publishing industry realized that it was in an era full of dramatic changes. Although readers and advertisers still regard newspapers, magazines and other printed materials as a main channel for them to obtain and transmit information, changes have quietly come. For the traditional printing industry, what does the emergence of the fourth media and the development of e-commerce mean? Is it a threat? Is it an opportunity? Or challenge

a senior executive of Heidelberg company once pointed out that as early as 30 years ago, people thought that the "era of printing" had arrived. He said: the Internet does not threaten the existence of print media. On the contrary, those electronic books help to bring many new newspapers and magazines to the market and win more readers' attention. He described Internet as "not only a challenge but also a very good opportunity for publishing houses and printing enterprises"

there is no doubt that print media plays an important role in modern media communication. From the statistical chart of 2000, we can see that the output of the printing industry was 451 billion euros, accounting for 27% of all media communication modes, an increase of 48 percentage points from 303.8 billion euros five years ago. This fully shows that the print media is trying to give full play to its advantages in content depth, credibility, convenience and so on, in order to play a big role in the huge market space

the statistical data from industrial sales in 2000 shows the comparison between the actual situation in 2000 and the forecast in 2010. From $455billion in 2000 to $610billion in 2010, the growth rate in 10 years will reach about 34%. From the perspective of market segmentation, from the angle of absolute value and printable current experimental data and the average value of the experiment, by 2010, the top five categories of demand will be basic business printing, advertising printing, newspaper printing, folding carton and trademark printing, and magazine printing. Among them, the top five with the fastest growth are flexographic packaging (56%), folding carton and trademark printing (55%), advertising printing (45%), magazine printing (38%) and book printing (32%). After feeling the changes of these market patterns, Chinese printing practitioners will have a clearer understanding of the future development direction and more confidence to face the future challenges

use the same comparison method to investigate the possible changes of printing equipment between 2000 and 2010. According to the statistical data released by GCs in 2000, under the current situation, black-and-white copy and printer, sheet fed offset press, post press processing equipment, prepress plate making equipment and rotary printing equipment belong to the category of mainstream equipment in the global printing industry. However, by 2010, the situation may change a little. The digital printing mode will increase significantly (185%), followed by the growth of flexographic printing mode and the continuous expansion of cooperation fields of Shanxi Juhua technology company (60%), followed by black-and-white copy and printer, prepress plate making equipment and sheet fed offset press

in a speech in 2006, Mr. benhart shiher, CEO of Heidelberg, pointed out that China's printing industry has become the fastest-growing market in the world. The development potential of China's printing market is huge, and the development prospect of China's printing industry cannot be underestimated. According to the statistics of the 2004 volume of China Printing Yearbook, as of 2003, China has more than 2100 newspapers, more than 9000 periodicals, and more than 190000 books published annually. In addition to the traditional printing of books, periodicals and newspapers, the development of packaging printing and advertising printing in China is a leap forward. However, China's per capita consumption of printed materials/publications is only 35 euros, equivalent to one tenth of the level of developed countries. With the rapid development of China's economy, China's per capita consumption level of printed matter/publications is bound to make considerable progress. So, how to narrow the gap with developed countries, how to better meet this growing demand and meet the challenges of the times, is an important topic in front of all printers

II. Market requirements for printing equipment suppliers

as the only integrated solution supplier in the global printing media industry, Heidelberg hopes to share with readers its observation and analysis of the development trend of the global printing market. To sum up, the development trend of the global market shows the following characteristics: the demand for high-quality printing increases; Overall printing overcapacity; Printing operation is developing towards short edition; Printing enterprises bear a lot of pressure from price competition; The market demands more and more specialization; Transnational trade/regional trade in the printing industry has increasingly become the mainstream

facing this era of meager profits and the above-mentioned challenges and opportunities, what aspects should the printing industry pay attention to? How to deal with the changing real world? How to improve yourself? Heidelberg has always adhered to the principle of "user first", focusing on the development of each user, helping them plan strategies and grasp business opportunities to fulfill their responsibilities for the long-term development of China's printing industry. Therefore, we also spare no effort to adjust ourselves and strive to provide printing enterprises with more satisfactory products and services. A satisfaction survey carried out by Heidelberg company shows that as a printing equipment supplier, the following aspects need to be further improved:

quickly change the printing plate and shorten the preparation time of printing operations

· pursue higher production speed and efficiency

· pursue higher printing quality

· pursue higher cost performance

· provide users with more convenient equipment maintenance knowledge and services

in a word, the benign development of the market requires the common attention and collective efforts of all the printing industry to build a good communication atmosphere in the printing industry

III. solutions of Heidelberg company

since 2003, Heidelberg company announced the implementation of a new strategic restructuring plan, and decided to devote more energy to the sheet fed offset printing business, and better serve the diversified needs of printing enterprises with future oriented, comprehensive and integrated product lines and Solutions

for the above areas that need to be improved, Heidelberg company has been making active and unremitting efforts, specifically including the following aspects:

· for rapid replacement of printing plates and shortening the preparation time of printing operations

the launch and development mileage of Heidelberg Speedmaster CD102 double open format offset press is a satisfactory answer to this question. Since the advent of Suba CD102 and Suba SM102 in the 20th century, a series of innovative technologies and functions have been added to the equipment, such as CP2000 printing control center, "Star" series peripheral equipment, new enhanced preset Feida and preset paper receiving, improved glazing unit, new security protection and appearance design. I believe all of you are familiar with the technical features of this cold and hot shock test. These functions greatly shorten the preparation time of the operation, reflecting Heidelberg's unremitting pursuit of improving production efficiency

· pursue higher production speed and efficiency

as we all know, Heidelberg Speedmaster xl105 series printing press was first unveiled at the drupa exhibition last year, and is one of the spokesmen of Heidelberg's highest production capacity. Xuba xl105 is designed to meet the peak productivity demand and expand the high-end printing market. Its production speed can reach 18000 pieces per hour. It has set a new record in productivity, printing quality and cost control. It is an offset press suitable for highly industrialized production. Practice has proved that xl105 can increase the productivity of printing enterprises by more than 30%

· pursue higher printing quality

the Heidelberg print solution is a unique, open, modular and complete workflow management system in the industry so far. The system can combine the traditionally separated fields: production management, prepress, printing and post printing into one system, and help enterprises realize systematic quality control and further improve productivity. In order to comprehensively improve the production capacity of printing enterprises, Heidelberg has also developed a new generation of thermal computer to directly control its oil cylinder, which consists of five parts: spherical strut, pressure cap, working piston, spherical support and working oil cylinder. All its components, including the laser system, have applied Heidelberg's own new technology. Together with the Yintong solution, Chaoba series will also become a powerful guarantee for the quality of enterprise products

· pursue higher cost performance

in order to ensure that Chinese users obtain higher market competitiveness and higher cost performance, Heidelberg China has built a new production base in Shanghai Qingpu Industrial Park. Since 2006, the top priority of Heidelberg's China development strategy is to provide equipment with first-class quality and more acceptable price for the Chinese market

· provide users with more convenient equipment maintenance knowledge and services

Heidelberg has put forward the concept of "Internet based remote service" since the 2005 Beijing printing technology exhibition. Through this service, the global expert team of Heidelberg will analyze and detect the operation status of users' equipment through remote connection, and provide more professional information and more intimate and convenient services

Heidelberg's core concept is - "users are the focus of our attention". Through unremitting efforts to provide users and people in the printing industry with innovative technologies, high-quality services and all-round solutions, Heidelberg will work together with colleagues in the Chinese printing industry to work together, strive together, grow together, and create the future hand in hand

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