Challenges and solutions faced by the hottest trad

Challenges and solutions faced by traditional printing enterprises (Part I)

after nearly 10 years of rapid development, China's printing industry began to feel trapped in a bottleneck

you see: on the one hand, the output value of the printing industry increased rapidly. In 2001, the output value of the national printing industry was 179.9 billion yuan, which jumped to 440 billion yuan in 2007, 2.44 times that of 2001 (here, let's not say whether there are factors such as the expansion of statistical caliber and the rise of prices). However, on the other hand, the profitability of printing enterprises has generally declined, wages have continued to decline, and the income of employees is lower than the social average. Printing has entered an era of low profits

look again: on the one hand, the printing colleagues who have entered the besieged city shouted that the supply of production capacity exceeded the demand, and even the serious situation of printing enterprises closing down in some areas (although this is also an inevitable phenomenon of market competition). But on the other hand, the local government is still happy with the new printing industrial park, and how many printing enterprises can this move introduce? Where is the market? Maybe they don't know it very well

of course, it is not only Chinese traditional printing enterprises that face such challenges, but also their global printing industry trends are generally the same

in the U.S. printing industry, most of the experimenters lack experience in the maintenance and protection of instruments. From the fourth quarter of 2006 to the third quarter of 2007, the overall profit fell by 10%. Moreover, affected by the decline in sales, the increase in operating costs, changes in customer demand and digital technology competition, the printing profit is likely to fall further. (see printing manager, 2008, issue 2)

the number of printing enterprises in the UK has decreased by an average of 4% annually in the past five years, and will decrease to about 9900 by 2010, a decrease of 25% from the beginning of this century. What's more, 17% of British printing enterprises lost money and 12% lost money for two consecutive years

in 2007, the profits of French publishing and printing enterprises decreased by 0.9 percentage points over the previous year

Russia loses an average of 2% of traditional print readers every year

as the saying goes, know yourself and know your enemy, and be invincible in a hundred battles. Since the traditional printing enterprises all over the world are facing challenges, we must not wait to die, but should actively seek good strategies to get out of the dilemma

relevant institutions in the United States believe that there will be three major trends in the development of traditional printing industry: the share of traditional printing revenue is getting smaller and smaller, and more revenue comes from new value-added services; The whole industry will face further integration; The status of the packaging industry will become increasingly important (excerpted from Hong Kong printing resources, 2007, issue 2)

what challenges are Chinese traditional printing enterprises facing with such changes in the U.S. printing market

first, challenges from Internet, television, and other new media

generally speaking, traditional printing mainly relies on paper media to survive. Through the restoration on paper, it strives to form the development power to promote the use of new materials in the market, transmit information to people or beautify life. The emergence of Internet makes people have more and more convenient channels to obtain information. The revolution brought about by science and technology has changed the life that people are used to. A few years ago, a large number of yellow pages were printed, which made it convenient for people to query. They faded out of the market as if the tide was ebbing, and enterprises involved in this part of business were struggling

"Printing Manager" published a domestic survey and statistical report from May to October 2007 issued by CTR Market Research Media and product research department CNRS (National reader survey), which reflects the changes in people's reading habits through the length of people's contact with the media (see Figure 1 for the survey results). It can be seen that these respondents have the longest contact with television, almost three hours a day, and the growth rate of contact with the Internet has reached 20.79%, which is larger than that of newspapers. In 2005, the growth rate of national newspaper printing fell from an average of 15% in previous years to 3%, and the newspaper industry sighed that it had entered a cold winter

in fact, any new thing is always moving forward with its unstoppable momentum. Li Bing, deputy director of the office of the State Council, said at the 2006 Beijing International Publishing Forum that the reading rate of Chinese citizens increased from 3.7% in 1999 to 18.3% in 2003. C. double report editing: fully open user editing reports increased to 27.8% in 2005, an increase of 7.5 times in seven years. He added: if we take 50million users as the benchmark to make statistics, it took 55 years to reach this number of users, 38 years to broadcast, 13 years to television, and only three years to connect, reaching 300million users in less than eight years. At present, the most conservative statistics of Chinese people are more than 100 million. At present, it has been published, and over time, the number of people reading from it will increase

if you summarize the data on book sales published by the General Administration of publication of the people's Republic of China since 1999, you can get Table 1

the data in Table 1 tells us that from 1999 to 2006, due to the emergence of Internet, people's reading habits were quietly changing. Whether it was the total number of books printed, the total number of books purchased or the total sales of books, it was the highest in 1999. Obviously, traditional printing, which is closely related to paper media, cannot go against the historical trend. It is important to be aware of changes and keep up with the development situation