The hottest second tier cities will become a new m

2022-09-27
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The second tier cities will become the "new market" for the development of China's dairy industry. In recent years, the relationship between supply and demand in the dairy market has changed fundamentally. The dairy market in some big cities is relatively saturated. Although the prospects of small towns and vast rural markets are broad, it will take time to develop

"the imbalance between eastern and western regions, the differences in urban and rural consumption, the monotony of product structure, and the high degree of homogeneity of products will also become factors restricting the development of China's dairy industry." The unconventional development speed of China's dairy industry in recent years will gradually flatten out, said Song Kungang, chairman of China Dairy Industry Association

the world's per capita annual milk consumption is 100 kg, while China's is only 18 kg. These figures are frequently quoted by dairy enterprises and securities professionals related to them to prove that there is still broad room for improvement in China's dairy market, which is indeed reasonable, but this seems to be a long-term trend. In the short term, we also need to see the characteristics of China's market: the imbalance between Eastern and western regions, and the differences in urban and rural consumption

the dairy market in big cities is basically saturated. Taking Shanghai as an example, the local annual per capita milk consumption has reached 200 yuan in T-scan time. There is little room for growth. Although there is still a gap between this data and the world's per capita level, it is close to the level of Southeast Asia's more economically developed regions, such as universal experimental machines and electronic universal experimental machines

at present, the second preheating device: cable core preheating is necessary for insulation extrusion and sheath extrusion. The line city has become an emerging market for the development of the industry, but this consumer group has not strong demand for dairy consumption, and a certain cultivation process is needed. As for the third tier township area, the market is very broad, but the ability of dairy consumption synthesis in this market is still far from forming the climate

at the same time, we should also consider that the traditional diet of Chinese residents lacks the habit of drinking dairy products. Analysts also believe that "the Chinese are not a nation that drinks milk, just like the United States is not a nation that eats rice. It is not of much value compared with the world average." Moreover, 38% of people in China suffer from lactose syndrome, which causes diarrhea after drinking milk

according to the 2005 annual bulletin of China Dairy Industry Association, in 2004, the output of milk was 23.68 million tons, an increase of 27%, the output of liquid milk reached 8.07 million tons, and the sales revenue of dairy industry increased by 28.25% year-on-year. However, public data showed that the liquid milk production in 2004 showed a downward trend month by month. On the other hand, the growth rate of dairy consumption of urban residents in China is far lower than that of production. It is estimated that the average monthly consumption of dairy products (including fresh dairy products, yogurt and milk powder) of urban residents nationwide in 2004 was 2.09 kg, about 25.3 kg for the whole year, only a slight increase over the previous year (the per capita consumption data in 2004 in the bulletin is missing)

"the main reason is that the market consumption is slowing down now, which is either an absolute decline or a smaller growth rate." Insiders call the current situation "phased, regional and structural production exceeds sales". The reasons for this situation are the following: insufficient consumption publicity and insufficient knowledge of drinking milk, which accounts for a large proportion. Second, the window paper of lactose syndrome was not pierced. The third is the convergence of product structure

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